Directional Digital Marketing
The article I found deals with the direction digital marketing goes and how the consumers will decide that direction.
It starts when two professionals in Australia talk about how marketing change in technology is only just beginning, and AI and privacy challenges around data will play a big role in that future.
The two experts spend most of the article sharing their thoughts on how AI and Privacy Challenges will impact the future of digital marketing. Both agreed that both factors and improving and that marketers in Australia are becoming more and more skilled at these techniques. And apparently, Oracle is going to become a big go-to company in this field.
Overall, I think it’s worth the read and it is nice to look at what marketers in countries overseas are doing to change the game so we can learn from their successes.