This article primarily focuses on how video is becoming the most leading form of media in the industry today. Every single person has or should have an interest in this topic. The aspect of video within digital marketing ultimately affects everyone in some way or another whether they are simply just a spectator or user of social media or a high-ranking marketing executive.
When society consumes media, it revolves around several different video types. Stats are given to help explain that the average number of hours per person spent consuming media is 10 hours and 39 minutes. This is an outstanding number considering there are only 24 hours in one day, meaning almost half of our day is spent consuming media in some way or another. Today, some of the most prominent forms of social media have seen major transformations in the video aspect of digital media. The industry has focused on the fact that video is the most important form of media because of how much and how fast it has been rising in recent years. Some examples of this include how much Apple has been improving its camera and FaceTime quality and YouTube offering free way to post personal videos and do much more.
Currently, 22.2 million Americans will cut there cable this year alone. This illustrates just how relevant digital videos, streaming services, and social media are becoming. Overall, digital marketing is primarily being dominated by the infinite amount of use for video in social media and will continue to rise in relevance and popularity.