Digital Marketing Blog: Week of 11/13/2017

4 Signs You’re Overcomplicating Your Digital Marketing Strategy

This is an article written by Shama Hyder, Founder and CEO of Marketing Zen Group. She explains how companies, big and small, make their digital marketing strategies harder than they should be. The first mistake is that companies post to one social media page at a time, making several posts a day. She suggests using a social media management tool that allows you to post to multiple sites at a time. The next is that you may be spending too much time trying to come up with content. She suggests coming up with multiple posts a few weeks before you plan on posting them so when the time comes, you’re ready to go. The next issue is trying to come up with original content every day. Shama suggests repurposing content, especially the high performing posts and make the most of them. This will give your content team a break and can help come up with more great ideas. The last issue is that you make be moving into new trends before you take the time to see whether they’re right for your brand or not. Shama says that it’s okay to try new things, but not to jump into something just because it’s something new; research is important. It’s easy to overcomplicate your digital marketing strategy, but you can save a lot of time if you are selective about where you put most of your focus on.