Have you ever heard of applying to go to an event? Well, in the marketing industry, invite only events are becoming very popular because they allow marketers to pick out who they want to have in attendance. But, a new fad has become popular as of recent. This is where people who would like to attend actually need to apply for the invitation. These applications allow marketers to really see who their audience is and who they want to invite. It also shows which people are truly interested in their event, so much so that they want to apply to come and attend. The application asks questions like “describe your inspiration in order to go to the festival.” Companies such as TED have inputted this system into their admissions for their conference. This proses helped marketers out immensely and insures that they get the people they want, and helps them learn from the statistics along the way.