Social Marketing Blog: Week of 12/4/2017

Developing a Global Social Impact Strategy for Toyota

To mix things up a little bit, I was able to find an article with a real-life, company partnership to be able to make a difference in the world. “Toyota partnered with FSG to develop a business-aligned social impact portfolio focused on various aspects of mobility—personal mobility, green mobility, and urban mobility” (FSG website). Toyota used this tactic of partnering with FSG to achieve their company goal to “enhance mobility” while also making a positive difference. The personal mobility of the partnership was to expand upon Toyota’s range of vehicles and equipment that would positively impact customers with disabilities and their caregivers. On the other hand, the green mobility goal is all about being more sustainable. Ultimately, FSG and Toyota together, are looking to make a greater difference to positively impact the world around us; the earth itself and the people living here.