Social Impact Blog: Week of 3/18/18

Article: How Social Entrepreneurs Begin To Measure Social Impact

https://www.forbes.com/sites/devinthorpe/2017/02/26/how-social-entrepreneurs-begin-to-measure-impact/#2cab9b715787

Social entrepreneurship is about two things, creating a business that well better society, and actually getting the job done is how to be a great social entrepreneur. A number of great social entrepreneurs have put in their opinions and advice on how to get the job done well and effectively. When it comes to creating a social impact, there are a lot of ups and downs. You have to convince people to care about your cause, find effective ways to advertise/fundraise for your cause, and then creating something that is sustainable. Although this could sound intimidating, it is good to just start creating narrow or short term goals, and when everything finds its way together, you can start to make longer term goals. Aside from all of the advice given, it is important to understand that every cause will be its own, and everyone will have to find their own unique plan to get the job done. This article is a series, so if you liked this article, go to Forbes and watch for the others!

MARKET RESEARCH BLOG: Week of 3/18/18

Marketing using Twitch

We all know the famous platforms like Facebook, and Instagram and their explosive growth over the last decade, but now we see in another market, Internet gaming. YouTube Gaming grew by 343% and its top competitor Twitch grew 197% in 2017. The audiences on these platforms are sky rocketing right now creating a great steal for digital advertising. Internet gaming on only starting so if you’re a internet business advertising on these sites and building relationships with up incoming influencers are a must. Even though YouTube had great growth this year it still has a ways to go in catching up to Twitch. Twitch’s streaming service saw some 27,000 streamers (the number streaming at the same time) in Q4 2017, while YouTube Gaming saw just 7,000. In the last couple months Twitch’s organic inbound clicks have risen by 350 million. This kind of numbers are incredible for an online platform. I would expect a lot of attention around twitch in the upcoming months. I also predict that Twitch will have another spike in the next 48 months as ad money shifts from tv to online platforms. Just wait tell Twitch hosts competitions with prize money in the millions. Twitch also does not have a Ad word budget so I would expect their marketing team will begin to push more members through other platforms.

 

My predictions for Twitch

1.     Double growth in 2018

2.     Net worth from 4-7 billion

3.     Increase in media coverage

4.     Celebrity Twitch shows

5.     Professional athletes VS Gamers

 

https://techcrunch.com/2018/01/25/youtube-gaming-grew-its-streamer-base-by-343-in-2017-twitch-by-197/

 

EXPERIENTIAL MARKETING BLOG: Week of 3/18/18

Creating an Experience for Milennials

In recent studies, it consistently shows that Millennials prefer buying experiences to purchasing physical objects. Members of Generation Z, just like their big brothers and sisters, show that they favor collecting memories over materials. Between the two generations, they gravitate towards sharing experiences such as exhibitions, concerts, and sporting events with their peers. With experiential marketing, it allows attendees to engage with the products or services and develop that connection or memory. In experiential marketing, it is critical that your event leaves a positive impact on an impressionable group of attendees. If it is instilled at a young age, such as the Generation Z or Millennials, it can create brand loyalty for a lifetime.

Many times, the event people attend, create lasting and powerful memories they will carry with them for a number of years. Almost 80% of Millennials cite events/live experiences as their best memories in their life. “To reach customers in an unforgettable way, brands should make personal interaction a recurring and foundational element of their marketing strategies.”

To make an event, people want to partake in, there are a couple quick things to think about. To start, segment your target market through psychographics. Psychographics target an audience by examining its values, attitudes, and motivations. Each generation is going to have different values and attitudes to take into account when it comes to planning your event. Next, take videos and photos and share them. Younger generations are constantly on social media and this is a prominent way to reach them. Another great way to get potential attendees attention is by handing out free merchandise or offering contests/sweepstakes. Nothing inspires envy like some free swag - let people show off your event! Lastly, focus on campaigns that are giving something to your attendee. It is much easier to get attention by giving them something, instead of asking for something from them, such as an email.

Each event planned will be different but focusing on some of these key points will help to give you the greatest attendance and most talked about event. The beauty of experiential marketing is that, when it is done correctly, it provides these generations with an experience they actually want to take part in.

https://www.entrepreneur.com/article/300190

Digital Marketing Blog: Week of 3/18/18

https://www.emarketer.com/content/latest-emarketer-social-forecast-shows-shifting-platform-use

Latest eMarketer Social Forecast Shows Shifting Platform Use

Around 200 million people will use a type of social network at least once a month this year; though shifts in devices and social platforms used will become increasingly noticeable. During recent years Facebook has easily kept its place as the top social platform. However, there are cracks beginning to show with the continuing decline of teen Facebook users. But with the adaption among older age groups, the number of Facebook users is projected to increase 0.9% in 2018. Snapchat is looking to benefit from changes in Facebook users. With teen users drifting away from Facebook, Snapchat will likely become the top social platform for internet users ages 12 to 17, passing both Facebook and Instagram. Meanwhile, Instagram is becoming more popular with those 35 and older and will cause Instagram’s user base to increase by 13.1%.

Sports Marketing Blog: Week of 3/18/18

How technology is impacting the Sports Industry

https://www.huffingtonpost.com/sam-cohen/21st-century-sports-how-d_b_12039220.html

This article discusses how sports franchises have evolved and taken advantage of technology opportunities. The use of technology is a lot more dominant in the sports industry than seen by the naked eye. A way technology has been utilized in the sports industry is through virtual reality technology. Fantasy Football is a well-known event that has allowed fans to take a step closer to the games and have the virtual reality experience with their own, personalized teams. However, virtual reality technology is also used to assist athletes with their training and ultimately help avoid potential injuries. Technology has also been used to help prevent injuries during the game. Smart helmets have been utilized within the NFL to detect the impact of collisions and prevent traumatic brain damage. Technology has also been used to assist referees to increase the accuracy of calls. This has been more predominated within in sports in the recent years as it is common for referees to be uncertain of the call and take time to review the play. A fourth way that has been almost a game changer is the collection of data and its usage. There are huge amounts of data that can be analyzed to help determine the skill set of players to adequately help players with their weakness to make the team stronger.

Social Impact Blog: Week of 3/11/18

Educate Girls End Poverty (EGEP)

For Social Impact this week, we’ve got an update on the Educate Girls End Poverty program (EGEP). This program was implemented by Relief International in Somalia from 2014-2017, and is included within the Department for International Development, Girls’ Education Challenge. This program has a goal to increase the participation of young girls in anything relating to education. They strive to see higher learning scores, enrollment, even just attendance in young girls. Currently, Somalia has an attendance rate of only 23 percent in schools. EGEP is working hard by creating and providing a holistic package of education-targeted interventions.

The kits include sanitary kits, latrines, solar lamps, as well as results for teaching training and school feeding programs. These have provided a positive impact thus far.

For Social Impact this week, we’ve got an update on the Educate Girls End Poverty program (EGEP). This program was implemented by Relief International in Somalia from 2014-2017, and is included within the Department for International Development, Girls’ Education Challenge. This program has a goal to increase the participation of young girls in anything relating to education. They strive to see higher learning scores, enrollment, even just attendance in young girls. Currently, Somalia has an attendance rate of only 23 percent in schools. EGEP is working hard by creating and providing a holistic package of education-targeted interventions.

The kits include sanitary kits, latrines, solar lamps, as well as results for teaching training and school feeding programs. These have provided a positive impact thus far.

MARKET RESEARCH BLOG: Week of 3/11/18

Galaxy S9 Strategy

Samsung has released its answer to the Apple Flag ship iPhone X and Google’s Pixel 2. Some say that the S9 does virtually everything the competition does and more, but are the things it lacks enough for every user? Samsung left everything on the field this time around with some pretty impressive specifications. For example,

  • v Dual Aperture Camera
  • v Low light photos
  • v Super Slow-Mo Camera
  • v Add Music. Make Gifs.
  • v AR Emoji
  • v Live Translation
  • v Intelligent Scan
  • v Multi Device Experience
  • v Infinity Display
  • v Surround Sound stereo speakers

Much of the product details above are centered around the camera and its new abilities. Although these are great features they primarily mimic the abilities of the competitors not setting them apart. The camera is great that’s a given but it’s nothing to make or break the deal. The margin between this camera and the competitors should not affect buyers greatly. What stands out most to me is this Multi Device Experience enabling Samsung phones to easily share photos and videos you’ve made by syncing your devices through your Samsung account. This feature is great but I would be concerned about how effective and reliable this service will be. Apple offers that same features with the iCloud and others device connectivity services and have offered them for several years. Apple products have dominated this feature with things like iMessage, Facetime, Airdrop, Projecting on to Apple TV, etc. So, will this Samsung service be able to grow effectively and compete with Apple and Google. Also, curious to see how Google incorporates its drive/doc features into its products over these upcoming years.

Experiential Marketing Blog: Week of 3/11/18

 

Finding the Right Venue

 

The article talked about finding the right venue to hold your event. While many may have a great idea for an event and ways to execute it, if you’re not holding it in the right space, that can detract from the experience. Ultimately, you want to follow five tips: understand your brief, see for yourself, what’s hot and what’s not, negotiate, use the local Destination Management Company. Now, the fifth one seems to be optional depending on the nature of your event, but working with the operators of the venue is crucial. All in all, you need to choose a venue that not only you like, but what is best suited for the event. If you don’t do so, the experience could potentially not be as spectacular as you anticipate. And, if you don’t like the venue, you may not have the best time planning the thing in the first place.

https://www.huffingtonpost.com/entry/5-killer-top-tips-to-find_b_13323624.html