What is Evergreen Content?
Evergreen Content is content that will always be relevant. The information or key words will still be used 6 months down the line. Evergreen content will not slow down in relevancy it will actually speed up. Having evergreen content will make sure that your brand will get the most views possible by keeping it as relevant as possible. There are many benefits to evergreen content, three are SEO Support, Long-Term Value, and Building Authority.
Evergreen content supports your SEO strategy because it allows you to insert keywords naturally onto your pages and include internal links to other pieces of onsite content. It will also help by lowering your bounce rate, and keeping people on your site longer. It does this because the content is relevant, and informative. Evergreen content is also a great link building exercise that helps to build your backlink profile and give your website more authority via links from other websites.
Since evergreen content is so relevant over time, it makes it valuable. The gaining momentum that the content has makes it a priceless resource that will make its money back in no time. Evergreen content continues to work hard for you from the moment you hit publish, whereas seasonal and time-sensitive content with a news focus only works for short periods of time and demands your ongoing support and attention to keep it updated and active.
Evergreen content addresses a need and ongoing adds value to a big audience, which ultimately earns the publisher authority on the topic. When you are trusted by your audience and they consider you an authority in your field, they are much more likely to filter through your sales funnel and become a paying customer than someone who does not believe in your vision or and authority.
Evergreen content has taken the idea of creating long term, relevant, and widely compatible content and made it a reality. Its long-term value is sure to make it worth your time. Its compatibility with SEO is vital, because of its ability to drop your bounce rate. Lastly, the fact that evergreen content helps build authority, and vision makes it essential in marketing. It should be clear by now that evergreen content will only help improve your company, and these are only 3 reasons.