Improving Your Digital Marketing

What can make my resume stand out? When it comes to digital marketing jobs one of the things that stands out to employers is certifications and courses that you have taken. Which certifications will give me the biggest advantage? I researched the best certificates to give you the edge at your next interview. The top 3 were Google AdWords Certification, HubSpot Content Marketing Certification, and Certified Associate in Project Management (CAPM). Each of these will help establish your personal brand, as well as sharpen your digital marketing skills so you can be sure you will be the front runner for possible jobs.


Google AdWords Certification 

            The Google AdWords certification is a professional certificate for people able to demonstrate knowledge of Google AdWords. The certificate is valid for one year. To become Google AdWords Certified you must pass two certification exams. These exams include the AdWords fundamentals exam, and a different exam picked by administrators. It is strongly advised that you are familiar using Google AdWords, but it is not required. The cost is free, and if you fail the exams you can retake them 7 days later.


HubSpot Content Marketing Certification

            This certification is a 3 ½ hour course. It covers the different aspects of content marketing strategy, like storytelling, content ideation, content creation framework, and content repurposing. This certification is free and will help sharpen your marketing skills as wells as give you a leg up on the competition. This certification will only help improve your skills and help build your personal brand.


Certified Associate in Project Management (CAPM)

            The Certified Associate in Project Management (CAPM) is ideal for up-and-coming PMs. You need to show proof of a high school diploma, associate degree or a global equivalent. The exam consists of 150 questions and is $300 to take. The certification lasts 5 years and you must get recertified every 5 years to maintain the status. To take the exam you need to have gained 1,500 hours of project experience or 23 hours of PM education. This certification although costly is a very good resume builder.







Developing Customer Personas

Do you feel like you could be doing a better job marketing, or do you ever think that your target market is not specific enough? Developing a good customer persona can help with those issues. A good customer persona will give you a more accurate description of who you want to market. A target market will tell you what gender, age, and race you should be marketing to. Customer persona looks deeper. They include what a target market looks for, but also looks at where you should be marketing, the personality type of the people you want to market to, and other things such as if you should market to singles or couples. I did research on how to develop your own customer persona and here is what I found.




Why it matters

Having a good customer persona will help your marketing strategies. Customers are what drives your company, without them, there would be no company. That is why spending the time to understand your customers is important. Customer personas are not the same as target marketing. When developing your customer persona, it is important to remember to relate the customer persona to your brand. The first step to developing a persona should be the person’s name and age. After this, you need to get to know your customer. Where do they live, how old are they, are they married or single? Getting to know your customer is an important part of creating the customer persona. Your customer persona needs to be relevant to your brand and whatever you’re selling. Having a good target market and customer persona will make digital marketing that much easier. The end goal is to know exactly what type of people you want to market to.




This is an example of what a developed customer persona looks like. Obviously, not everyone you are marketing to will be named Max, but the age, occupation, location, and relationship status is what makes it stand out. This gives you a more specific idea of who you want to market to. In the long run, you will spend less money on marketing, because you will be marketing to a group that is most likely to buy your product.