Improving Your Digital Marketing

What can make my resume stand out? When it comes to digital marketing jobs one of the things that stands out to employers is certifications and courses that you have taken. Which certifications will give me the biggest advantage? I researched the best certificates to give you the edge at your next interview. The top 3 were Google AdWords Certification, HubSpot Content Marketing Certification, and Certified Associate in Project Management (CAPM). Each of these will help establish your personal brand, as well as sharpen your digital marketing skills so you can be sure you will be the front runner for possible jobs.


Google AdWords Certification 

            The Google AdWords certification is a professional certificate for people able to demonstrate knowledge of Google AdWords. The certificate is valid for one year. To become Google AdWords Certified you must pass two certification exams. These exams include the AdWords fundamentals exam, and a different exam picked by administrators. It is strongly advised that you are familiar using Google AdWords, but it is not required. The cost is free, and if you fail the exams you can retake them 7 days later.


HubSpot Content Marketing Certification

            This certification is a 3 ½ hour course. It covers the different aspects of content marketing strategy, like storytelling, content ideation, content creation framework, and content repurposing. This certification is free and will help sharpen your marketing skills as wells as give you a leg up on the competition. This certification will only help improve your skills and help build your personal brand.


Certified Associate in Project Management (CAPM)

            The Certified Associate in Project Management (CAPM) is ideal for up-and-coming PMs. You need to show proof of a high school diploma, associate degree or a global equivalent. The exam consists of 150 questions and is $300 to take. The certification lasts 5 years and you must get recertified every 5 years to maintain the status. To take the exam you need to have gained 1,500 hours of project experience or 23 hours of PM education. This certification although costly is a very good resume builder.