How to Drive Event Engagement Using Social Media

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Social media is a great marketing tool that can help build the word of mouth about an experience or topic you want to promote to others. If you want to learn how to squeeze the most value from your marketing efforts and looking to get engagement with your social media content, then keep reading.

Before, During, & After the Event

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You want to get people excited about the event and reach out to as many people as possible. To do this you want to create a content plan to make sure that the information you are posting educates your followers about the different event topics and also drives traffic to the event’s main website. You can get sponsors and other influencers involved to help push your content on social media. You want to make sure that people can share information easily and since your sponsors are giving you money, they will more likely share it on their social media accounts as well. Click Here for tips on how to get people to share your content. Once event day is here you want to make sure to stay active on social media with live updates on your networks to interact with attendees who are sharing content of the event with different hashtags. Click Here to find out what makes a good hashtag. You can also tweet quotes from the speakers, create polls and different questions that people can respond to. At your event, you could have the posts that the attendees are making on screens. Just because the event is over doesn’t mean your work is over! You want to make sure you thank the speakers and attendees via social media so they know you appreciate them and this can also help create stronger community bonds. You also can create a recap of the highlights of the events by putting them into a loop and making a video of the event and sharing with sponsors.

Social Media

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It will depend on your target audience for which social media platform will be most effective. Take this quiz to find out “What’s the best social network for your event?”. This will help you choose which social platforms you should use for event promotion. 

Making sure that all that your social media profiles are up-to-date and that your headers are all consistently for easy access to all social media pages. You also want to make sure all your links are connected to your social media so everyone can find your pages easier.

You can run a social media contest to expand your social media presence for your event. Contests are the perfect way to motivate word-of-mouth promotion without a huge investment. Also launching paid social media ads to engage your audience by having an eye-catching video and having a direct call to action. Using live videos to promote the event with updates to keep people informed of any changes or new updates you may have.

Tips for Driving Attendance Through Social Media

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Now that we talked about promoting your event, what should you do for getting people to actually look at it? You can drive attendance as well as new audiences to your event by optimizing your social media promotions with a few of these practices:

1. More people trust word-of-mouth recommendations over targeted advertising, so if you can get a major ‘social influencer’ that is in your industry to begin recommending your event to their networks it could drive attendance to your event.

2. Social Media posts should jump out at individuals with clear, relevant, and high-quality images. Images can process images many times faster than text and visual imagery is more easily stored in long term memory. You can use tools such as Canva that lets you use predefined image templates to do this.

3. Social registrations can speed up the registration process by auto-filling known information while providing a method that individuals recognize and trust. People like their time and quick registration can increase the likelihood of registrations.

Questions:

  1. What do you think you could do that would get people to be more involved to interact with you on social media before and after an event?

  2. What would you like to see at an event that would make you engage with the company in a positive manner?