AMA General Meeting 4PM Timmerman Auditorium, Hyland Hall 04/24/24

Market Strategy Competition sponsored by Colony Brands & Montgomery Ward

Develop a Mini-Omni-Channel Marketing Plan targeting Generation X. Submit a three-page (max 5), single-spaced strategic plan due electronically by 10 a.m. on October 1, and will be notified October 2. The top five schools will present a 10 minute maximum presentation of their recommended solution.

Event space is limited to up to three (3) plans per school (separate teams) from teams of four or less.

  • Submit a separate cover page with your school and contact information

  • Schools may not be identified in their strategic plan.

Questions? Please contact Jackie Sticka at StickaJL18@uww.edu

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American Marketing Association Whitewater, 809 West Starin Road, Hyland Hall Room 3009, Whitewater, Wisconsin 53190