Financial Services Certificate - November 20th - 4 PM - Timmerman Auditorium
The marketing strategy competition sponsored by Colony Brands, Inc. & Affiliates involves a pre-conference written submission. Selected finalists will present to the sponsor on the day of the conference.
Develop a Mini-Omni-Channel Marketing Plan that continues the digital transformation of the marketing strategy for the Country Door (CD) brand and engages a younger audience.
CD primarily targets Baby Boomers and wishes to broaden its served markets by targeting Gen X (those born early-to-mid 1960s to the early 1980s) and younger consumers. CD is a multi-channel retailer offering a variety of home décor products that allow consumers to express their unique style. As consumers increasingly spend time online, CD continues to evolve our marketing efforts to digitally engage our core audience while also attracting younger consumers.
(1) Who are CD’s main competitors and what are they doing to target Gen X and younger consumers?
(2) What creative strategies most appeal to Gen X today and in the future?
(3) How to position CD to be more appealing to younger consumers?
(4) What Omni-Channel (Direct Mail/Digital) communication tools do you recommend, and how should messaging strategies be differentiated by omni-channel communication tools?
One requirement is that at least one CD direct mail (catalog OR postcard) AND at least one digital touchpoint must be part of the plan. Your plan should identify marketing efforts designed to increase response from Gen X and younger consumers.
Teams should use the following as headings in your plan.
About Colony Brands & Country Door
Colony Brands together with its subsidiaries and affiliated companies, is a multifaceted enterprise consisting of numerous multichannel retail brands, operational support companies and a portfolio of affiliate businesses. Headquartered in Monroe, Wisconsin, Colony Brands delivers an array of products and services to its customers and clients. Since 1998, Country Door (CD) (https://www.countrydoor.com) has been a trusted catalog brand offering customers an enjoyable home furnishings and décor shopping experience. CD, a subsidiary of Colony Brands, Inc., is a leading catalog and online retailer offering a wide assortment of home furnishings and accents that deliver the style and quality today’s value-conscious shoppers expect.
INFORMATION ABOUT COLONY BRANDS INTERNSHIP PROGRAM
Colony Brands Internship Program
(Visit with Colony Brands during the Regional Conference Career Corner)
Colony Brands, Inc., headquartered in Monroe, WI, consists of numerous multichannel retail brands, several operational support companies and a portfolio of affiliate businesses. Colony Brands offers consumers catalog and online shopping across an exciting selection of products including apparel, shoes, home décor and furnishings, outdoor, health and beauty, electronics, toys, food and gifts. Colony Brands has offered a strong internship and co-op program for more than 40 years and hires approximately 75 interns annually across marketing and other business disciplines.
The Colony Brands Internship Program provides hands-on, purposeful experience with significant responsibilities giving students great resume value and industry insight as they start their career. Interns also receive:
Last Revised 11/21/24
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