Creative Marketing Unlimited - CMU
Creative Marketing Unlimited is a non-profit, student-run market research firm ran in conjunction with UW-Whitewater's American Marketing Association. CMU works by forming mutual relationships with local businesses. The students learn "on-the-job" experience with real accounts every semester. The business accounts benefit by having their research questions answered at a much lower cost than professional firms would offer. Being a non-profit organization, CMU donates its profits to many causes on campus and supports its AMA members as well.
Creative Marketing Unlimited is dedicated to being the ultimate source of knowledge and training for understanding, meeting, and exceeding customer expectations through the application of marketing principles.