Fort HealthCare is one of CMU's longest running clients. Working on Fort HealthCare allows students to experience marketing research first hand from project launch to completion. CMU provides data entry and analysis for five departments including trend data for each quarter. Each week, students enter data and open-ended responses. CMU analyzes this data using SPSS. The findings are then used to track patient satisfaction over time.
Lake Geneva Women's Weekend is an event hosted by the Lake Geneva Rotary Club. Students from UW-Whitewater's Creative Marketing Unlimited plan and oversee this event. They go to local companies in the Lake Geneva area and ask for sponsorship to help run this event, as well as to some local companies to host events. Women's Weekend is a fun weekend for women to get away with their girlfriends!
UW-W Sustainability/Earth Initiative account focuses on a collaborative effort to educate, market and promote sustainability on campus. Through our partnership with the UW-W Sustainability Office we continue to emphasize the importance of incorporating sustainable practices into our everyday lives for the benefit of our future endeavors.
Rock River Stormwater Group is a coalition of municipalities located along or within the Rock River Basin. The goal of this non-profit organization is to help reduce pollution within the basin's waterways. The organization provides tips and practices to help reduce this pollution along with creating awareness of the effects pollution has in the surrounding areas.
Prent Corporation allows students to learn real world marketing consulting, as well as develop a variety of professional development skills. The account accomplishes tasks such as market analysis, competitive analysis, and survey development for Prent Thermoforming, headquartered in Janesville, WI. Through these tasks, the account creates deliverables for Prent Thermoforming including an in-depth competitive analysis, as well as a marketing audit for the company which is compiled into a clean, and professional document. Through this account, students will be better prepared for a career in marketing consulting and market research, while also gaining valuable leadership and teamwork skills.
The City of Fort Atkinson Transportation Initiative: With the help of the Easterseals and a $100,000 grant provided, Creative Marketing Unlimited is working alongside the City of Fort Atkinson ransportation committee on generating new and creative ways to solve the transportation problem that Fort Atkinson faces. Creative Marking Unlimited is aiming to increase the accessible transportation options that benefit the City of Fort Atkinson as a whole.